Sans Normal Likol 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Frutiger' by Linotype, 'Interval Next' by Mostardesign, 'Fact' by ParaType, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, confident, dynamic, impact, momentum, clarity, modernity, oblique, geometric, compact, rounded, high impact.
A heavy, oblique sans with compact proportions and smooth, rounded geometry. Strokes are broadly uniform with minimal contrast, and terminals are clean and blunt, producing dense, high-coverage letterforms. Curves are built from simple elliptical shapes (notably in C, O, and G), while diagonals in A, K, V, W, X, Y, and Z feel crisp and direct. The lowercase maintains a straightforward, single-storey construction where applicable, with a rounded-dot i and a short, sturdy crossbar on t; numerals are equally weighty and built to match the same rounded, low-detail rhythm.
Best suited for short-to-medium display settings where strong presence and quick recognition matter, such as headlines, promotional posters, brand marks, and sports or fitness-oriented graphics. It can also work for bold packaging callouts and UI hero text, while extended small-size body text may feel heavy and visually insistent.
The overall tone is assertive and fast, with the oblique stance adding motion and urgency. Its simplified, muscular shapes read as contemporary and sporty, leaning more toward impact and punch than refinement.
The font appears designed to deliver maximum impact with a clean, geometric voice, using an oblique slant to suggest speed and momentum. Its consistent stroke weight and restrained detailing prioritize strong silhouettes that reproduce reliably in high-contrast applications.
Spacing appears relatively open for such heavy forms, helping counters stay readable despite the dense stroke weight. The design keeps details restrained and consistent across cases, favoring clear silhouettes and steady repetition over decorative quirks.