Sans Normal Agnup 2 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, children’s, branding, playful, friendly, handmade, casual, quirky, approachability, handmade feel, cheerfulness, display impact, informality, rounded, soft, bouncy, irregular, chunky.
A compact, rounded sans with thick, low-contrast strokes and gently irregular curves that suggest a hand-drawn construction. Terminals are mostly blunt with occasional slight flares, and counters are open and simplified, keeping forms sturdy at small sizes. The overall rhythm is lively: curves wobble subtly, joins are slightly uneven, and widths vary from glyph to glyph, producing a bouncy texture in words. Numerals follow the same soft, chunky logic, with clear, simple silhouettes and minimal interior detailing.
Well-suited for headlines, posters, and display copy where a friendly, informal tone is desired. It can work effectively for packaging, branding accents, and children-oriented or playful editorial applications, especially when a handcrafted feel is preferable to a neutral sans.
The font reads as approachable and informal, with a cheerful, slightly quirky personality. Its unevenness and soft geometry evoke a handmade, cartoon-adjacent tone rather than a strictly engineered one, giving text a warm, personable voice.
The design appears intended to deliver a bold, approachable sans voice with a handmade, slightly imperfect character. Its simplified shapes and soft terminals prioritize immediate readability and charm, aiming for warmth and personality over strict geometric precision.
In longer settings, the lively modulation and varied letter widths create a distinctive word shape and a textured color that feels energetic. The sturdy stroke weight and simplified interiors help maintain clarity, while the playful irregularity becomes a defining stylistic feature.