Sans Normal Nogub 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geralnick' by Andfonts, 'Relative' by Colophon Foundry, 'Panton Rust' by Fontfabric, 'II Increments Sans' by Increments, 'Maison Neue' by Milieu Grotesque, 'Goga' by Narrow Type, and 'Glimp' and 'Glimp Rounded' by OneSevenPointFive (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, sporty, impact, approachability, clarity, modernity, rounded, geometric, compact, chunky, clean.
A heavy, rounded sans with compact proportions and large, open counters. Curves lean toward near-circular geometry (notably in O/C/G and the bowls of B/P/R), paired with straightforward, blocky terminals that keep edges clean and firm. The lowercase is simple and sturdy, with a single-storey “a” and “g” and a short-armed “t,” reinforcing a utilitarian, contemporary rhythm. Numerals are bold and highly legible, with smooth, even weight and minimal internal detailing.
This font performs best in short, high-impact settings such as headlines, logos, packaging callouts, and poster typography where its dense weight and rounded geometry can carry personality. It also suits wayfinding and signage at larger sizes thanks to its open counters and clear numeral forms.
The overall tone is upbeat and approachable, projecting confidence without feeling rigid or technical. Its soft rounding and substantial weight create a friendly, contemporary voice that reads as energetic and brand-forward.
The design appears intended to deliver a bold, modern sans that balances geometric cleanliness with soft, rounded friendliness. Its simplified lowercase and sturdy figures suggest a focus on quick recognition and strong visual presence in contemporary display typography.
At large sizes the shapes feel tight and cohesive, with reduced nuance at joins and intersections that emphasizes impact over delicacy. The straightforward construction and consistent rounding help maintain clarity in both all-caps and mixed-case settings.