Slab Square Haja 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Milo Slab' by FontFont; 'Cargan' and 'Orgon Slab' by Hoftype; and 'Breve Slab Text', 'Dobra Slab', 'Nitida Headline', and 'Prelo Slab Pro' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports identity, sturdy, confident, retro, industrial, collegiate, impact, stability, visibility, heritage, blocky, bracketed serifs, heavy serifs, compact counters, high impact.
A heavy, block-forward slab serif with broad, rectangular serifs and mostly flat terminals. Letterforms are built from thick, even strokes with minimal modulation, producing dense interiors and compact counters at text sizes. The geometry leans toward squared shoulders and straight-sided stems, while round letters remain full and strongly enclosed. The lowercase is robust and workmanlike, with short, sturdy ascenders/descenders and a consistent, no-nonsense rhythm; figures are similarly weighty and highly prominent.
Best suited to display typography where mass and clarity matter—headlines, posters, labels, and brand marks that need a sturdy, attention-grabbing voice. It also fits collegiate or team-style applications, editorial openers, and short emphatic statements where the dense texture can work as a visual anchor.
The overall tone is strong and assertive, with a classic poster-and-workwear sensibility. It reads as dependable and authoritative rather than delicate, giving layouts a bold, old-school presence.
The design appears intended to deliver maximum visual solidity with straightforward, squared-off slab detailing. Its heavy serifs and compact interior shapes emphasize durability and immediacy, optimizing it for bold messaging and high-contrast layout roles.
Spacing appears tuned for impact: the heavy weight and large serifs create a tight, cohesive texture, especially in long lines. At smaller sizes the counters and joins may feel crowded, while at display sizes the crisp slabs and chunky silhouettes become a defining feature.