Sans Superellipse Usdi 5 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'EXT Unicase' by Kevin Thrasher and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, approachable, attention, approachability, modern retro, legibility, rounded, soft corners, compact counters, blunt terminals, high impact.
A heavy, rounded sans with broad proportions and a superelliptical construction: curves resolve into rounded-rectangle shapes, and corners are softened rather than perfectly circular. Strokes are monolinear with blunt, squared-off terminals, producing dense, compact counters—especially in letters like a, e, s, and the numerals. Uppercase forms are wide and stable with simplified geometry, while lowercase shows single-storey a and g and a short-armed r, keeping the texture bold and blocky. Overall spacing reads even and solid, with a strong silhouette and minimal internal whitespace.
Best suited to large sizes where its bold silhouettes and rounded geometry can carry personality—headlines, posters, brand marks, packaging, and short signage. It can also work for punchy UI labels or callouts where a friendly, high-impact tone is desired, but the compact counters suggest avoiding long passages at small sizes.
The tone is upbeat and approachable, leaning toward a playful, contemporary-retro feel. Its soft corners and chunky mass give it a friendly, informal voice while still reading as assertive and attention-grabbing.
The design appears intended to deliver maximum impact with a soft, inviting edge: wide, rounded forms and blunt terminals create a strong, modern display voice that remains casual and approachable rather than austere.
Round letters (O, Q, 0) are more squarish than circular, reinforcing a superellipse feel. The question mark and several curves show slightly flattened arcs, which adds a utilitarian, poster-like rhythm rather than a delicate or refined one.