Sans Normal Tihi 9 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, logos, packaging, luxury, editorial, dramatic, modern, fashion, luxury appeal, editorial impact, brand distinction, dramatic contrast, high contrast, display, sculptural, calligraphic, crisp.
This typeface is a high-contrast roman with sharp transitions between hairline strokes and heavy stems. Letterforms show a refined, sculptural construction with tapered terminals and occasional wedge-like finishes that read as serifless flares rather than bracketed serifs. Curves are smooth and expansive, with generous counters and a broad, open stance; round letters (O, C, G) feel especially elliptical and poised. Diagonals often resolve into fine hairlines, creating a delicate, blade-like rhythm in characters such as V, W, X, Y, and the angled joins in K and M. Figures follow the same contrast logic, mixing bold structural strokes with thin cross-strokes and elegant curves.
Best suited to display sizes such as headlines, cover lines, pull quotes, and brand marks where its hairlines and dramatic contrast can be appreciated. It can work for short editorial subheads and refined packaging typography, especially in high-quality print or high-resolution digital contexts where the thin strokes remain crisp.
The overall tone is polished and theatrical, combining elegance with a slightly edgy sharpness. The extreme contrast and hairline details evoke fashion, luxury branding, and high-end editorial typography, while the wide, open shapes keep the impression contemporary rather than historical.
The design appears intended to deliver a contemporary, fashion-forward elegance through extreme stroke contrast, wide proportions, and carefully tapered terminals. It balances clean, upright structure with selective calligraphic inflections to create a distinctive, premium display voice.
In text settings, the contrast and thin joins create a sparkling texture with pronounced stroke rhythm, especially where multiple diagonals or cross-strokes appear. The lowercase includes distinctive, calligraphic touches (notably in forms like a, e, g, and t), adding character without turning the face into a script. Hairlines and delicate terminals become prominent visual features, so spacing and background contrast will strongly influence perceived clarity.