Sans Normal Tihi 11 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, fashion, luxury, modernist, dramatic, display impact, premium feel, editorial tone, modern refinement, high-contrast, monoline hairlines, razor terminals, open counters, airy spacing.
A high-contrast display sans with crisp, straight-sided stems paired with extremely thin hairline strokes and joins. Round letters are drawn as clean, near-geometric bowls that taper into fine connections, creating sharp transitions between thick verticals and delicate horizontals/diagonals. Terminals tend to be flat and precise, with occasional needle-like finishing strokes that add a refined, slightly calligraphic edge. Proportions feel expansive and generously spaced, giving lines a light, airy rhythm despite the dark vertical emphasis.
Best suited to large-scale typography where the hairlines can stay visible: magazine mastheads, fashion and beauty branding, premium packaging, and striking poster headlines. It can work for short subheads or pull quotes, but extended small-size text may lose some of the delicate linking strokes.
The overall tone is polished and dramatic, combining modern minimalism with fashion-editorial sophistication. The razor-thin details read as elegant and premium, while the wide proportions add a confident, headline-forward presence.
The design appears intended to deliver a refined, contemporary display voice by pushing contrast and width to create an elegant silhouette and a strong vertical rhythm. Its thin connecting strokes and precise terminals suggest an emphasis on sophistication and visual impact over utilitarian body-text robustness.
In text, the thin cross-strokes and connectors can visually recede at smaller sizes, making the design feel best when the hairlines have room to render cleanly. Numerals and capitals maintain the same sharp thick/thin logic, producing a consistent, high-glam rhythm across mixed content.