Sans Normal Tigi 4 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, luxury, fashion, dramatic, modern, impact, refinement, modernity, editorial tone, brand presence, high contrast, crisp, sculpted, bracketed, tapered.
A high-contrast display face with sharp, triangular terminals and crisp joins that create a sculpted, faceted look. Strokes move from hairline-thin to dense verticals, with a wide stance and generous internal counters that keep large sizes open. Curves are smooth and taut, while many letters show wedge-like cuts or pointed finishing that adds tension to the silhouettes. Spacing appears even and controlled, producing a steady horizontal rhythm in both capitals and lowercase.
Best suited to headlines, magazine display, brand marks, and large-format applications where the contrast and sharp terminals can be appreciated. It also works well for premium packaging and campaign typography, especially when paired with a quieter companion for body text.
The overall tone is polished and assertive, with a fashion-and-editorial confidence. Its contrast and pointed finishing add drama and a sense of refinement, reading as premium and contemporary rather than casual or utilitarian.
The design appears intended to deliver a contemporary, high-fashion display voice: wide, elegant letterforms with pronounced contrast and decisive, pointed terminals that heighten impact while maintaining a clean, controlled rhythm.
The numerals and capitals carry the strongest presence, with broad forms and prominent thick-to-thin transitions that emphasize vertical stress. At text sizes, the thin strokes and sharp terminals become key defining details, suggesting it will look most distinctive when given room and scale.