Sans Normal Kidaf 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica; 'Multiple' by Latinotype; 'Concasse' by Lillan Team; 'Morandi', 'Priva', and 'Priva Pro' by Monotype; 'Quebec Serial' by SoftMaker; 'Olivine' by URW Type Foundry; and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: ui text, branding, headlines, posters, packaging, modern, friendly, dynamic, clean, approachable, clarity, approachability, contemporary emphasis, versatility, rounded, oblique, soft terminals, open counters, even rhythm.
A rounded sans with an oblique/italic posture and smooth, continuous curves. Strokes stay largely uniform, with softened terminals and generous, open apertures that keep letterforms clear. Proportions feel balanced and contemporary, with a steady rhythm in text and slightly lively widths that prevent the line from looking rigid. Numerals and capitals follow the same rounded, consistent construction for a cohesive set.
Well-suited to UI and product copy where a clean but warm voice is needed, and to branding systems that want a contemporary, approachable italic. The energetic slant also works for headlines, posters, and packaging where forward motion and friendliness are desirable.
The overall tone is modern and friendly, with the italic slant adding motion and a conversational energy. Its rounded shaping keeps it approachable rather than technical, making it feel easygoing and contemporary.
Likely designed as a versatile italic sans that balances neutrality with warmth. The rounded construction and open shapes suggest an emphasis on readability and a welcoming tone, while the consistent oblique angle provides built-in emphasis for modern editorial and brand applications.
The design favors clarity through open counters and straightforward joins, with rounded geometry giving many forms a gently constructed, almost “drawn with a smooth pen” finish. The slant is strong enough to read as emphatic in headlines while remaining stable in continuous text.