Sans Normal Arkoj 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, editorial, friendly, approachable, casual, playful, humanist, approachability, distinctiveness, everyday readability, brand warmth, rounded, soft, quirky, informal, lively.
A rounded sans with softly swollen curves and subtly tapered strokes that give letters a gently hand-shaped feel. Terminals are mostly blunt and smooth, with slightly irregular angles in diagonals and joins that create an organic rhythm. Proportions lean open and legible, with generous counters and a mild bounce in baseline and cap alignment that reads as intentionally relaxed rather than rigidly geometric. Figures follow the same friendly, curved construction, keeping a consistent color in text.
Well-suited for friendly branding, packaging, and promotional graphics where an approachable voice is important. It can also work for short-to-medium editorial text and UI-style messaging when a casual, human tone is desired, and it performs especially well in headlines, pull quotes, and large-size applications.
The overall tone is warm and conversational, with a lighthearted, everyday character. Its slight wobble and softened forms suggest informality and approachability, making it feel personable rather than corporate or technical.
Likely designed to deliver a personable sans-serif voice: clean enough for everyday readability, but with enough curvature and gentle irregularity to feel distinctive and welcoming. The focus appears to be on approachable display and brand communication rather than strict neutrality.
Spacing appears comfortable and even in running text, and the rounded shapes maintain clarity at larger text sizes while still conveying personality. The design avoids sharp corners and high tension, favoring smooth transitions and a calm, steady texture across lines.