Sans Normal Rimaj 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Crossten Soft' by Emre Güven, 'Ghino' by Fontmachine, 'Crossten' by Horizon Type, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, wayfinding, friendly, modern, approachable, clean, playful, warm modernity, everyday legibility, brand friendliness, ui clarity, rounded, soft corners, geometric, solid, open counters.
A rounded sans with sturdy, even strokes and softly blunted terminals throughout. Curves are generously circular (notably in C, G, O, Q, and the numerals), while straight stems and crossbars stay simple and unmodulated, giving the design a steady, low-drama rhythm. Proportions feel broadly geometric with wide bowls and open apertures; the lowercase uses single-storey forms (a, g) and compact, rounded joins, keeping the texture smooth and consistent. Spacing reads comfortable rather than tight, and the figures are clear and robust with simple, rounded construction.
It performs well in interface copy, product branding, and short-to-medium headlines where a warm, modern voice is desired. The clear, open forms and sturdy numerals make it a good fit for packaging, signage, and informational layouts that benefit from easy scanning at a range of sizes.
The overall tone is friendly and contemporary, with a welcoming softness that feels informal without becoming childish. Its rounded finishing and open shapes convey approachability and calm clarity, making it well-suited to upbeat, everyday communication.
The design appears intended to deliver a neutral-modern sans foundation softened by rounded terminals and geometric curves, balancing clarity with a friendly personality. It aims for dependable legibility while adding a subtle, approachable character suitable for contemporary digital and consumer-facing applications.
The alphabet and sample text show a consistent rounding strategy across corners and stroke endings, helping long lines maintain an even color. Distinctive, easily readable shapes appear in the single-storey lowercase and the straightforward, round numerals, supporting quick recognition in mixed-case settings.