Sans Normal Tidy 2 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, fashion, editorial, dramatic, luxury, poster-ready, impact, refinement, elegance, display focus, high-contrast, sculpted, sharp, crisp, display-led.
This typeface pairs broad, weighty main strokes with hairline-thin connections and terminals, creating a pronounced thick–thin rhythm. Letterforms are largely built from rounded bowls and smooth curves, but the joins and terminals often resolve into sharp, wedge-like cuts that add bite and sparkle. Capitals feel expansive and formal, with generous curves in C/O and strong vertical emphasis in stems, while the lowercase keeps a relatively even x-height and robust bowls (a, e, o) contrasted by very fine entry/exit strokes. Overall spacing reads open at display sizes, and the design’s contrast makes counters and inner shapes visually prominent.
Best suited to headlines, mastheads, and large-format editorial typography where the contrast can be appreciated. It also fits branding and packaging that aims for a premium, fashion-forward feel, and works well for posters or title treatments that need strong silhouette and visual drama.
The font conveys a polished, editorial sensibility with a dramatic, high-impact tone. Its glossy contrast and razor-thin details suggest luxury and sophistication, while the crisp cuts and strong silhouettes give it a contemporary, attention-grabbing presence.
The design appears intended to deliver maximum elegance and impact through extreme contrast and refined, sculptural curves, balancing soft round forms with incisive terminals for a modern editorial look.
Hairline elements—especially in diagonals and cross-strokes—become key defining features, giving the face a delicate edge that relies on sufficient size and clean reproduction. Numerals follow the same sculpted contrast, with bold curves and thin internal transitions that keep them visually aligned with the letters.