Sans Normal Tiby 2 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, fashion, modern, dramatic, premium, display impact, premium tone, sharp refinement, editorial voice, crisp, sleek, sharp, sculpted, high-contrast.
This typeface presents as a display-forward roman with pronounced stroke contrast and crisp, finely tapered joins. Counters are generous and largely circular/elliptical, while terminals tend toward sharp, wedge-like endings that add snap without relying on heavy ornament. The overall color on the page is assertive, with compact inner whites in the heavier strokes and a clear thick–thin rhythm across curves and diagonals. Uppercase proportions feel stately and even, and the lowercase maintains a conventional structure with a moderate x-height and neatly controlled ascenders/descenders. Numerals match the same contrasty, sculpted treatment for a cohesive texture in mixed settings.
Ideal for headlines, deck copy, and pull quotes where high contrast and crisp edges can carry a strong visual voice. It also suits fashion, culture, and lifestyle branding, as well as poster and campaign typography that benefits from an elegant but forceful presence. For longer text, it’s best reserved for larger sizes or short passages to preserve clarity of the thin strokes.
The tone is polished and high-end, balancing modern clarity with a theatrical, headline-like drama. The strong contrast and razor-edged details create a sense of confidence and sophistication, suited to work that aims to feel curated and intentional rather than neutral.
The letterforms appear designed to deliver a contemporary, premium display look with classic roman proportions and a clean, sharpened finish. The emphasis on contrast and tapered terminals suggests an intention to create striking typographic texture and strong hierarchy in editorial and branding contexts.
The design reads best where its contrast and tapered details have room to resolve—larger sizes and ample line spacing emphasize its sharp finishing and refined curves. Round letters like O/C/e show smooth, continuous curves, while diagonals (V/W/X/K) heighten the energetic, chiseled impression.