Sans Normal Ohlig 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'Almarose' by S&C Type, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, retro, chunky, approachable, display impact, approachability, brand friendliness, retro tone, rounded, soft corners, compact, bouncy, geometric.
A heavy, rounded sans with compact proportions and softly blunted terminals. Curves are built from broad, even strokes with minimal contrast, while interior counters stay open and simple for clarity. The uppercase reads sturdy and slightly condensed, and the lowercase shows a prominent, rounded construction with single-storey forms and a compact, vertical rhythm. Diacritics/dots and punctuation appear as solid, circular elements that reinforce the font’s overall softness.
Best suited for headlines and short-form display text where its dense weight and rounded shapes can read confidently. It should work well for posters, packaging, storefront or wayfinding signage, and logo wordmarks that want a friendly, energetic tone.
The overall tone is friendly and slightly whimsical, with a bouncy, poster-like energy. Its rounded geometry and dense color create an approachable, informal voice that feels at home in cheerful branding and lighthearted messaging.
The design appears intended to deliver high-impact display readability with a warm, approachable personality. Its simplified, rounded forms prioritize visual consistency and quick recognition, aiming for a contemporary-retro feel that remains clean and uncomplicated.
The design leans on large x-height-like presence in the lowercase and stout shapes in the caps, producing strong impact at display sizes. Figures are straightforward and weighty, matching the letters’ rounded, simplified construction and maintaining a consistent dark texture across lines.