Sans Normal Piriv 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Riveta' by JCFonts; 'Interval Next' by Mostardesign; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Gelder Sans' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, playful, modern, confident, impact, motion, display, approachability, emphasis, oblique, rounded, chunky, soft corners, compact counters.
A heavy, oblique sans with broad proportions and rounded, softened corners. Strokes are uniform and solid, producing dense silhouettes with compact apertures and counters that stay open enough for display use. The letterforms lean consistently, with a slightly bouncy rhythm from varied internal shaping and angled terminals; diagonals (V, W, X, Y) are sturdy and wide, while curves (O, C, G, S) are smooth and strongly weighted. Numerals match the same chunky, rounded construction and slanted stance, creating a cohesive headline texture.
Best suited to headlines, poster typography, and branding moments that need high impact and a sense of motion. It can work well on packaging and promotional graphics where a bold, friendly voice is needed, and it pairs naturally with sporty or action-oriented design systems.
The overall tone is bold and upbeat, with an athletic, forward-leaning momentum. Its rounded geometry and thick strokes make it feel friendly and approachable, while the strong slant adds urgency and motion suited to attention-grabbing messaging.
This design appears intended to deliver maximum presence with a dynamic, slanted stance while keeping shapes approachable through rounded forms. The goal is a modern display sans that reads quickly, feels energetic, and maintains consistent color across letters and numerals.
Uppercase forms read particularly well at large sizes, where the tight apertures and compact counters become a defining stylistic trait. In longer settings, the heavy weight and oblique angle create a pronounced texture that favors short bursts over extended reading.