Sans Superellipse Idmaw 2 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Bushman' by Gleb Guralnyk and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, signage, retro, playful, chunky, friendly, punchy, impact, display, retro feel, friendly strength, silhouette clarity, rounded, geometric, soft corners, blocky, compact.
A heavy, geometric sans with rounded-rectangle construction and smoothly softened corners throughout. Counters are tight and often rectangular, with small apertures that give letters a compact, sturdy silhouette. Terminals are blunt and uniform, and curves read as superelliptical rather than circular, creating a consistent, engineered rhythm. Uppercase forms are wide and emphatic, while lowercase keeps a solid, compact footprint; numerals match the same dense, squared-off rounding for a cohesive set.
Best suited for short, high-impact settings like headlines, posters, branding marks, and packaging where its dense shapes can carry visual weight. It can work well for signage and labels when set with ample size and spacing, but the tight counters suggest avoiding very small text or overly condensed layouts.
The overall tone feels bold and upbeat, with a distinctly retro display flavor reminiscent of mid-century signage and poster lettering. Its chunky shapes and soft corners make it approachable and playful while still reading as strong and attention-grabbing.
Likely designed to deliver maximum presence with a friendly, rounded geometry—prioritizing bold silhouettes, consistent stroke weight, and a retro-leaning display voice that stands out quickly in promotional and branding contexts.
The design favors mass and silhouette over open interior space, so letterforms tend to merge into strong black shapes at a glance. The grid-like construction shows in characters such as E/F/L and the squared bowls and shoulders, giving the typeface a structured, modular feel.