Slab Square Omsu 10 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Donnerstag' by insigne (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, packaging, sturdy, confident, retro, utilitarian, impact, readability, heritage tone, versatility, bracketed serifs, blocky, robust, open counters, generous spacing.
A robust slab serif with broad proportions, sturdy stems, and minimal stroke modulation. Serifs are heavy and mostly rectangular with a subtle hint of bracketing, giving joins a softened, ink-friendly feel rather than razor-sharp corners. The lowercase shows a single-storey a and g, round bowls, and straightforward, workmanlike construction; the uppercase is wide and stable with prominent horizontals and clear interior counters. Figures are similarly solid and readable, with rounded forms and slab-ended terminals that keep the overall texture even in longer passages.
Well-suited for headlines, pull quotes, and poster typography where a firm slab-serif presence is desired. It can also support editorial and branding systems that need a sturdy, classic voice, and it works nicely on packaging or signage where impact and readability are both important.
The tone is confident and practical, with a classic, slightly retro editorial flavor. Its weight and width give it an assertive voice—more dependable and work-ready than delicate—while the rounded curves keep it approachable.
The design appears aimed at delivering a dependable slab-serif utility with strong presence and clear letterforms, balancing blocky structure with enough rounding to remain readable and friendly in real text.
Text set in paragraphs forms a strong, steady rhythm with clear word shapes and consistent color. The wide stance and substantial serifs help headings and short lines feel anchored, while the open apertures and counters preserve clarity at display and intermediate sizes.