Slab Square Sawa 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Ernestine' by FontFont, 'Nexa Slab' by Fontfabric, 'Queulat' and 'Queulat Soft' by Latinotype, and 'Ainslie Slab' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, authoritative, industrial, collegiate, retro, impact, durability, clarity, heritage, blocky, bracketed, compact, ink-trap-like, high-shouldered.
This typeface presents heavy, slab-like serifs with mostly square terminals and minimal stroke modulation. The proportions are broad and steady, with a robust vertical rhythm and compact counters that hold up under dense setting. Curves (notably in C, G, O, and S) are firm and slightly squared-off, while joins and corners show small notches and cut-ins that read like ink-trap-like detailing at display sizes. The lowercase is straightforward and workmanlike, with single-storey forms for a and g and a short, solid ear on g; the figures are stout and evenly weighted, with an open-top 4 and rounded, sturdy bowls on 6/8/9.
Best suited to display use such as headlines, posters, labels, and brand marks where a strong, dependable presence is desired. It can work for short blocks of copy or callouts, especially when set with comfortable line spacing to preserve readability in the dense texture.
Overall, the tone is confident and utilitarian—more engineered than delicate. Its slab detailing and broad stance suggest a classic, institutional voice that can also lean vintage or collegiate depending on color and layout.
The design appears aimed at delivering a bold, durable slab-serif voice with squared terminals and pragmatic detailing for impactful typography across print and signage contexts.
The heaviest points occur at vertical stems and serif junctions, giving the face a planted feel. In text, the strong serifs and tight interior spaces create a dark, cohesive texture that benefits from generous leading or slightly larger sizes to keep counters clearly open.