Sans Normal Atkar 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, web content, branding, signage, packaging, friendly, modern, approachable, casual, cheerful, readability, versatility, simplicity, clarity, neutrality, rounded terminals, open counters, geometric, clean, smooth.
This is a geometric-leaning sans with smooth curves, generous counters, and consistently rounded stroke endings. Proportions feel balanced and steady, with clear, open apertures (notably in letters like C, S, and e) that support readability. The rhythm is calm and even, with simplified forms and minimal modulation; curves are full and circular, and joins remain clean and unembellished.
It suits UI text, product and marketing copy, and general-purpose editorial layouts where a clean, friendly voice is needed. The clear forms and open counters make it a good choice for signage, packaging, and instructional materials, especially when quick recognition matters. It can also work well for headings and short brand statements that benefit from a soft, contemporary look.
The font gives a friendly, contemporary tone with a slightly playful warmth. Its rounded terminals and open shapes keep it approachable and conversational while still feeling clean and practical. Overall it reads as modern and easygoing rather than formal or technical.
The design appears intended as a straightforward, highly legible sans that stays visually neutral while retaining a soft, human feel. Rounded terminals and open interior spaces suggest a focus on comfortable reading and an inviting brand voice. The overall simplification and consistent geometry point to broad usability across sizes and contexts.
Distinctive details include softly rounded terminals on many lowercase forms and a single-storey "a," contributing to an informal, approachable texture. Numerals appear clear and sturdy, matching the same rounded, geometric logic seen in the letters.