Sans Normal Ogbo 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Punkto' by Ahmet Altun, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, impact, approachability, clarity, modernity, rounded, geometric, compact, chunky, soft corners.
A heavy, rounded sans with geometric construction and generously curved bowls. Strokes are thick and uniform, with softened corners and open, clean counters that keep forms readable at display sizes. Curves dominate the design, while joins and terminals are smoothly finished; diagonals (such as in A, V, W, X, Y) feel sturdy and slightly compact. Numerals match the letterforms with broad shapes and simple, solid silhouettes.
Well suited for bold headlines, advertising, posters, and brand marks where a friendly but forceful voice is needed. It also fits packaging and signage that benefit from quick recognition and smooth, welcoming shapes.
The overall tone is upbeat and approachable, with a friendly softness that still reads as assertive and contemporary. Its dense black presence makes it feel confident and attention-grabbing, while the rounded detailing adds warmth and a lightly playful character.
The font appears designed to deliver maximum impact with a warm, rounded personality—combining geometric simplicity with softened detailing to remain approachable while still feeling strong and contemporary.
In text, the weight creates strong color and short words feel especially punchy; spacing appears even and the rounded forms help prevent harsh texture despite the heaviness. The design favors clarity and impact over delicate detail, making it better suited to larger settings than lengthy small-size reading.