Sans Normal Lomoh 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'CA Superpilot' by Cape Arcona Type Foundry, 'Futura' and 'Futura Paneuropean' by Linotype, 'Futura SH' by Scangraphic Digital Type Collection, 'Futura TS' by TypeShop Collection, and 'Azur' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, playful, friendly, retro, impact, motion, approachability, display clarity, rounded, oblique, chunky, soft corners, compact.
A heavy, oblique sans with rounded geometry and broadly filled counters. Letterforms lean forward with a consistent slant and low stroke modulation, creating a smooth, continuous texture. Curves are generous and terminals are softened, while joins and diagonals stay sturdy and compact. Proportions feel slightly wide in round letters with tighter interior spaces, giving the design a dense, poster-ready presence.
This font is well suited to short, high-impact settings such as headlines, posters, logo lockups, packaging callouts, and sports or event branding. Its dense black shapes and rounded oblique forms hold up best at medium to large sizes where the tight counters and strong slant can remain clear.
The overall tone is upbeat and dynamic, with a forward-leaning stance that suggests motion. Rounded shapes keep it approachable and slightly playful, while the dark color and chunky construction add confidence and impact. It reads with a mild retro-sport flavor that feels bold without becoming aggressive.
The design appears intended to deliver a bold, forward-moving voice with friendly, rounded construction. It balances impact with approachability by pairing heavy strokes with softened terminals, aiming for attention-grabbing display typography that still feels accessible.
The figures are robust and highly graphic, matching the weight and slant of the alphabet for cohesive headlines. The uppercase set feels assertive and blocky, while the lowercase maintains the same rounded logic for an even, rhythmic line in display text.