Sans Normal Afley 9 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Berthold Corporate S' by Berthold, 'Almarose' by S&C Type, 'TT Norms Pro' by TypeType, and 'Corporate S' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, advertising, energetic, sporty, modern, confident, friendly, add motion, increase impact, modernize tone, boost clarity, oblique, geometric, rounded, clean, punchy.
A slanted, monoline sans with smooth, rounded curves and crisp, flat terminals. The letterforms lean consistently forward with a steady rhythm and compact, efficient shapes, giving lines of text a tight, fast feel. Counters are open and mostly circular/oval, while joins stay clean and uncluttered; diagonals (A, V, W, X, Y) are strong and dominant. Numerals follow the same straightforward construction, with rounded bowls and firm horizontal cuts that keep figures clear at display sizes.
Well-suited to headlines, short messaging, and promotional typography where a sense of motion is desirable. It can work for contemporary branding, sports-leaning identities, packaging callouts, and event graphics, especially when set large or with generous spacing to let the rounded shapes breathe.
The overall tone is brisk and assertive, with a modern, sporty attitude. Its forward slant and sturdy strokes suggest momentum and confidence, while the rounded geometry keeps it approachable rather than severe.
The design appears intended as a clean, modern oblique sans that emphasizes speed and impact without sacrificing legibility. Its geometric curves and consistent stroke behavior aim for a versatile, contemporary voice that performs strongly in display and brand-forward applications.
Uppercase forms read especially solid and graphic, while lowercase maintains a simple, utilitarian construction that favors clarity. The oblique angle is pronounced enough to feel purposeful, making the face naturally attention-grabbing in headings.