Sans Normal Efmiv 9 is a light, wide, low contrast, italic, normal x-height font visually similar to 'Ninova' by Fontuma (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, signage, clean, modern, friendly, airy, quietly dynamic, readability, modern utility, friendly tone, subtle emphasis, rounded, humanist, open apertures, soft terminals, oblique.
A slanted, rounded sans with smooth, low‑contrast strokes and gently tapered terminals. The letterforms lean consistently with a steady rhythm and generous spacing, giving the set an open, breathable texture. Curves are broadly drawn and continuous, while joins stay clean and unembellished; bowls and counters read as elliptical rather than geometric-perfect. Numerals follow the same soft, streamlined construction with clear, simple silhouettes.
Works well for interface copy, product pages, and editorial subheads where a gentle italic voice is desired without high-contrast delicacy. Its open shapes and even rhythm also suit lightweight branding systems, packaging, and short-to-medium signage that benefits from a modern, friendly impression.
The overall tone is contemporary and approachable, with an understated motion from the slant. It feels light on its feet—more friendly than technical—while still staying crisp and orderly for everyday communication.
The design appears intended as a versatile, contemporary italic sans that adds motion and warmth while staying neutral enough for broad use. Its rounded construction and restrained detailing suggest a focus on readability and a calm, modern presence rather than display dramatics.
Round letters show notably open counters and apertures (especially in forms like e, s, and c), helping maintain clarity despite the slender stroke. The design avoids sharp corners, favoring softened transitions that keep text looking smooth in longer runs.