Sans Normal Efmiv 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, presentations, captions, clean, modern, airy, dynamic, neutral, clarity, versatility, subtle emphasis, contemporary tone, monoline, oblique, open apertures, rounded, humanist.
This is an oblique, monoline sans with rounded, smoothly drawn curves and a gently forward-leaning rhythm. Strokes are even and clean, with open counters and generous interior space in letters like C, G, e, and o, supporting clarity at text sizes. Proportions feel balanced and contemporary, with straightforward constructions and minimal idiosyncrasy; terminals are mostly simple and smooth rather than sharply cut. Numerals follow the same understated, rounded logic, keeping a consistent texture alongside the letters.
It suits interface copy, product pages, and information design where a clean oblique sans can add emphasis without becoming decorative. The open forms and steady texture also make it a practical choice for editorial sidebars, presentations, and general-purpose branding systems that need a contemporary, neutral italic voice.
The overall tone is modern and unobtrusive, with a subtle sense of motion from the slant. It reads as calm and professional rather than expressive, lending a polished, contemporary voice without calling attention to itself.
The design appears intended as a streamlined, contemporary oblique sans for everyday typography—prioritizing smooth geometry, even texture, and straightforward readability while providing a mild, forward-moving emphasis.
The sample text shows an even typographic color and steady spacing, with clean curves maintaining legibility across mixed-case passages. The oblique angle is consistent across capitals, lowercase, and figures, helping headings and short runs feel energetic while remaining restrained.