Sans Normal Bonam 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Peridot Devanagari', 'Peridot Latin', and 'Peridot PE' by Foundry5 and 'Endeavor' by Lucas Tillian (names referenced only for comparison).
Keywords: ui text, branding, packaging, signage, editorial, friendly, modern, clean, approachable, practical, approachability, legibility, versatility, modern neutrality, softness, rounded, soft terminals, humanist, open apertures, even rhythm.
A rounded sans with smooth, continuous curves and softly finished terminals. Strokes stay even and steady, with generous inner counters and open apertures that keep forms clear at text sizes. Geometry leans toward circular construction (notably in O/C/G and the bowls), while vertical stems remain slightly softened rather than rigidly mechanical. The lowercase shows a single-storey a and g, a compact t with a simple crossbar, and generally broad, legible shapes with consistent spacing and calm rhythm.
Works well for interface copy, product and brand identities that want a friendly tone, and packaging where legibility and warmth are both important. The open counters and even rhythm also suit short editorial passages, captions, and general-purpose signage where quick recognition matters.
The overall tone is friendly and contemporary, with a gentle softness that feels welcoming rather than corporate or severe. Its rounded construction and open forms give it an approachable, everyday voice suited to clear communication.
The design appears intended as a versatile, approachable sans that balances geometric roundness with practical readability. Its softened terminals and open shapes aim to create a modern, friendly texture suitable for broad everyday use.
Capitals read sturdy and straightforward, with rounded joins and minimal sharpness in diagonals. Numerals are simple and highly legible, with clear differentiation and smooth curves that match the letterforms. The sample text shows stable word color and an easy reading flow, suggesting a design tuned for clarity over stylistic display.