Sans Normal Rudad 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Catchfire' by Alan Smithee Studio, 'Fusion Collection' by Blaze Type, 'Sans Atwic Modern' by Caron twice, 'Innova' by Durotype, 'Kometa' by Kiril Zlatkov Type Foundry, 'PT Root' by ParaType, 'Core Gothic N' and 'Core Rhino' by S-Core, and 'Gelder Sans' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, neutral, friendly, modern, legibility, versatility, modern clarity, systematic design, geometric, rounded, open counters, even rhythm, sturdy.
A clean sans with gently rounded curves, open apertures, and even, low-contrast strokes. Uppercase forms feel slightly geometric and stable, while lowercase shapes are simple and readable with a single-storey “g” and a compact, understated “r.” Terminals are mostly straight or softly finished, and the overall spacing and rhythm read smooth and consistent in text. Numerals are clear and straightforward, with rounded bowls and minimal stylistic quirks.
Well-suited to interface typography, product copy, and general editorial use where clarity and a steady texture are important. Its straightforward forms also work for modern branding systems and wayfinding or signage, especially at small to medium sizes where open counters and simple letterforms aid legibility.
The font conveys a neutral, contemporary tone with a mild friendliness coming from its rounded curves and open shapes. It feels practical and unobtrusive rather than expressive, supporting a calm, modern voice that stays out of the way of the content.
Designed to be a dependable, general-purpose sans with a modern, rounded-geometric flavor. The letterforms prioritize clarity and consistency across cases and numerals, aiming for a versatile voice that performs well in continuous reading and everyday communication.
Round letters like O/C/G and the bowls of B/P/R lean toward a controlled, geometric construction, while joins and diagonals (K, V, W, X, Y) stay crisp and direct. The sample text maintains an even color with no sharp contrast spikes, helping long lines remain comfortable to scan.