Sans Normal Pubiw 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Marselis' by FontFont, 'Calton' by LetterMaker, 'Nusara' by Locomotype, 'Fact' by ParaType, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, approachable, impact, approachability, cheerfulness, display clarity, brand voice, rounded, soft corners, compact counters, heavy terminals, bubbly.
A heavy, rounded sans with broad proportions and soft, blunted corners throughout. Strokes are consistently thick with smooth curves and minimal modulation, producing dense, compact counters and a strong silhouette. Uppercase forms are blocky and stable, while lowercase keeps simple, single-storey shapes and short ascenders/descenders that maintain a tight, even rhythm. Numerals are similarly weighty and open, designed to hold their shape at display sizes.
Well-suited to display applications such as bold headlines, posters, packaging, and storefront or event signage where a friendly, high-impact voice is needed. It can also work for branding systems aimed at youthful or casual products, especially when set with ample spacing and clear hierarchy.
The overall tone is friendly and informal, with a buoyant, toy-like warmth that reads as approachable rather than technical. Its chunky mass and rounded geometry lend a slightly retro, pop-oriented personality that feels upbeat and attention-seeking without becoming overly decorative.
The design appears intended to deliver maximum impact with a soft, welcoming feel—combining sturdy, simplified letterforms with rounded detailing for an accessible, modern-retro display voice.
Because the interior spaces are relatively tight in several letters, the face reads best when given generous sizing and breathing room; it favors bold headlines over dense text settings. The rounded joins and terminals keep texture smooth and consistent, helping large blocks of copy feel cohesive and poster-ready.