Sans Normal Abgim 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Seconda Soft' by Durotype, 'Malva' by Harbor Type, 'Motiva Sans' by Plau, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, editorial, branding, presentations, packaging, modern, clean, businesslike, friendly, efficient, versatile italic, clear reading, modern utility, subtle emphasis, humanist, rounded, open counters, slanted, smooth.
This typeface is a slanted sans with smooth, rounded construction and a calm, even stroke. Curves are generously drawn and counters stay open, giving letters like C, G, O, and e a clear, airy feel. Terminals tend to be softly finished rather than sharply cut, while diagonals and joins remain crisp, creating a balanced rhythm across uppercase, lowercase, and figures. Spacing reads moderately open, supporting steady texture in continuous text.
It suits interface copy and product UI where a clean slanted sans can add emphasis while staying readable. It also works well for editorial lead-ins, pull quotes, and corporate presentations, and can support modern branding and packaging that benefit from a calm, contemporary italic voice.
The overall tone is contemporary and approachable, with a streamlined, practical voice. The italic slant adds motion and emphasis without becoming flamboyant, making it feel energetic yet controlled.
The design appears intended as a versatile, everyday italic sans that prioritizes clarity and smoothness, delivering a modern texture that remains readable in paragraphs while providing natural emphasis for headings and highlighted text.
Uppercase forms look straightforward and geometric-leaning, while the lowercase introduces more humanist warmth through rounded bowls and simple, readable shapes. Numerals are clear and unobtrusive, matching the same smooth, italicized flow seen in the letters.