Sans Normal Oslak 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Proza' by Bureau Roffa, 'FS Irwin' by Fontsmith, 'Joanna Sans Nova' by Monotype, 'Mato Sans' by Picador, 'Organic Pro' by Positype, and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, playful, impact, approachability, clarity, modernity, rounded, soft corners, geometric, chunky, high impact.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are consistently thick with gently softened joins and terminals, creating a solid, cushiony silhouette. Counters are compact but kept open enough for clarity at large sizes, and the overall rhythm is stable and even, with a distinctly geometric underpinning in the bowls and rounds. Numerals and capitals share the same robust, rounded construction for a cohesive, poster-ready color on the page.
Best suited to display settings where weight and width can do the work: bold headlines, posters, brand marks, packaging callouts, and short, high-contrast signage. It can also serve as an attention-grabbing UI or social graphic type when used sparingly in larger sizes.
The tone is assertive and upbeat, pairing strong presence with approachable softness. Its rounded geometry reads contemporary and friendly, giving headlines a confident, slightly playful voice rather than a sharp or technical one.
The design appears intended to deliver maximum impact with a friendly, rounded finish—combining geometric clarity with soft, heavy shapes to stay legible and inviting in prominent, attention-led typography.
Round letters (like O/C/G) feel particularly full and smooth, while diagonals (V/W/X/Y) stay sturdy and blunt, avoiding razor-like points. The lowercase shows simple, sturdy forms with single-storey shapes where applicable, reinforcing the informal, accessible character.