Sans Normal Oslem 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types, 'NuOrder' by The Northern Block, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, social ads, friendly, confident, modern, playful, approachable, impact, approachability, clarity, contemporary branding, display emphasis, rounded, sturdy, soft-cornered, compact, high-impact.
A heavy, rounded sans with generous curves and smoothly modeled joins that keep counters open despite the thick strokes. Shapes are largely geometric but slightly humanized, with softened corners and a steady, even rhythm across caps and lowercase. The lowercase shows a single-storey a and g, a round i/j dot, and compact proportions that read cleanly in dense settings. Numerals are similarly weighty and simplified, built from broad arcs and straight stems with consistent visual color.
Best suited to headlines, logos, packaging, and short marketing copy where a dense, high-impact voice is needed. It can also work well for UI headings, navigation, and callouts when an approachable, rounded feel is desired, while longer body text is likely to benefit from more generous sizing and spacing.
The overall tone is bold and upbeat, projecting friendliness and clarity rather than severity. Its rounded geometry and thick strokes feel contemporary and approachable, with a hint of playful softness that suits energetic, consumer-facing design.
The design appears intended to deliver maximum presence with a friendly, contemporary character—combining geometric roundness with simplified, sturdy letterforms for clear, attention-grabbing display typography.
Capitals appear wide and stable, with strong horizontal terminals and minimal modulation, creating a solid block of text at display sizes. The design maintains clear differentiation between similar forms (e.g., I, l, and 1) through proportion and simple structural cues, supporting quick recognition in headlines and UI labels.