Sans Normal Koroj 3 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'FF Good' by FontFont, 'Belle Sans' by Park Street Studio, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, confident, retro, energetic, impact, speed, space saving, attention, condensed, slanted, compact, punchy, brisk.
A condensed, right-leaning sans with compact proportions and a steady, low-contrast stroke. Curves are rounded yet tightly drawn, with slightly sharpened joins and tapered terminals that keep the texture lively without becoming calligraphic. Counters are relatively small for the weight, producing a dark, even color in text, while the slant and narrow set create a forward, fast rhythm. Figures follow the same compact logic, reading as sturdy and headline-oriented rather than airy or delicate.
This font is well suited to short, high-impact settings such as headlines, posters, sports branding, promotional graphics, packaging callouts, and attention-grabbing signage. It can work in brief text passages when set generously, but it is strongest where a compact, emphatic voice is desired.
The overall tone is assertive and kinetic, with a brisk, athletic feel. Its condensed slant and dense color suggest speed, urgency, and confidence, leaning toward a contemporary-retro display voice often associated with action-oriented branding.
The likely intention is to deliver a space-saving, high-energy sans that reads quickly and projects motion. The combination of condensed proportions, pronounced slant, and sturdy strokes aims to maximize impact in display typography while keeping forms simple and modern.
The design holds together well across uppercase, lowercase, and numerals, maintaining consistent width economy and a unified forward tilt. The heavier mass and tight spacing tendency make it most comfortable when given a bit of breathing room in tracking or set at sizes where its compact details don’t clog.