Sans Normal Keref 3 is a bold, narrow, medium contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Interval Next' by Mostardesign, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, energetic, confident, modern, urgent, emphasis, speed, economy, impact, clarity, compact, forward-leaning, high-impact, streamlined, tight counters.
A compact, right-slanted sans with thick, even-feeling strokes and a distinctly condensed footprint. Curves are broadly rounded and continuous, counters are relatively tight, and terminals read clean and modern without decorative endings. The overall rhythm is uniform and efficient, with tall, upright capitals and similarly condensed lowercase that maintains a steady texture in text.
Works well for headlines, promotional copy, posters, product packaging, and sports or automotive-themed branding where a dynamic, compact word shape is useful. It can also serve interface labels or navigation where horizontal space is constrained, especially when paired with a calmer text face for longer passages.
This typeface projects a fast, assertive tone with a sporty, forward-leaning energy. Its compact stance and strong weight feel contemporary and utilitarian, while the smooth curves keep it friendly rather than severe.
The design appears intended for high-impact messaging where space is limited and urgency or momentum is desirable. The condensed proportions and slanted stance prioritize quick visual recognition and a strong silhouette, making it suited to attention-grabbing settings rather than quiet, bookish reading.
The numerals match the same condensed, slanted construction and carry a sturdy, display-ready presence. In continuous text, the narrow set and heavier color create a dense texture that favors short bursts of copy over long-form reading.