Sans Superellipse Rulib 1 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: signage, ui labels, posters, headlines, packaging, industrial, techy, condensed, crisp, modern, systematic look, modernization, technical clarity, brand distinctiveness, squared rounds, rounded corners, flat terminals, tight apertures, rectilinear.
A geometric sans with a pronounced rounded-rectangle (superellipse) skeleton: bowls and counters are boxy with softened corners, and many curves resolve into flat-ish verticals and horizontals. Strokes feel mostly monolinear but show crisp joins and a slightly engineered tension where straight segments meet rounded corners, giving the letters a controlled, machined look. Counters are compact and apertures tend to be tight, while spacing reads disciplined and even, helping the alphabet present as a coherent, system-like set. Numerals and capitals share the same squared-round logic, with sturdy verticals and simplified, squared terminals that keep forms bold and legible in display sizes.
Well-suited to headlines, branding, and short-form copy where its squared-round geometry can read as a deliberate stylistic choice. It also fits interface labels, wayfinding, and packaging systems that benefit from crisp, consistent shapes and a modern technical flavor.
The overall tone is utilitarian and contemporary, with a technical, signage-like confidence. The rounded corners soften what could be a rigid construction, balancing an industrial feel with a friendly, approachable edge.
The design appears intended to deliver a contemporary geometric voice built from rounded-rectangular forms—prioritizing clarity, consistency, and a distinctive industrial-tech personality without resorting to decorative details.
In text, the font maintains a steady rhythm and strong vertical emphasis, which can make lines look clean and organized. The distinctive superelliptical bowls and squared curves become a key identifying feature, especially in letters with enclosed counters and in the numerals.