Sans Superellipse Rulib 7 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, packaging, technical, industrial, retro-future, utilitarian, modernist, space saving, strong impact, geometric consistency, signage clarity, condensed, rounded corners, square curves, monoline, compact.
A condensed sans with a squared, superelliptical construction: bowls and counters read as rounded rectangles rather than true circles. Strokes are largely monoline with crisp, straight-sided stems and gently rounded outer corners, giving a firm, engineered silhouette. Apertures are relatively tight and terminals tend to finish in clean, squared ends. Uppercase forms feel tall and rigid, while lowercase maintains a compact rhythm with small, neat counters and a single-story "a".
Works best in headlines, posters, and short blocks where its condensed width and squared curves create a strong graphic presence. It also suits signage, wayfinding, packaging, and brand wordmarks that benefit from a compact footprint and a precise, engineered look.
The overall tone is technical and utilitarian, with a subtle retro-futurist flavor reminiscent of signage, equipment labeling, and modernist titling. Its squared curves and compact spacing project efficiency and control rather than softness.
The design appears intended to deliver a space-efficient, high-impact sans with superelliptical geometry—combining the clarity of straight stems with rounded-rectangle curves for a distinctly technical, contemporary voice.
Round letters like O/C/G and numerals adopt boxy curves that keep width economical and emphasize verticality. The figures are straightforward and legible, with tabular-feeling steadiness in the sample line. The design’s consistency across straight and curved segments creates an even texture at display sizes, while the narrow proportions can make dense text feel tightly packed.