Sans Normal Sulup 2 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Tinta' by NamelaType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, social media, friendly, casual, lively, approachable, retro, warmth, motion, personality, impact, informality, rounded, soft, bouncy, handwritten, brushed.
A slanted, rounded sans with a heavy, brush-like stroke and gently tapered terminals. Letterforms lean consistently and feel slightly irregular in a controlled way, creating a lively rhythm rather than strict geometric repetition. Counters are compact and rounded, curves dominate, and joins are soft, giving the shapes a smooth, inked look. Proportions vary a bit from glyph to glyph, with notably buoyant lowercase forms and wide, open curves in letters like o, e, and s.
Works best in headlines, short brand lines, packaging, and promotional graphics where a friendly, high-impact voice is needed. It also suits social posts, titles, and casual editorial callouts; for long text, it will be most effective in larger sizes where the rounded details and soft terminals stay clear.
The overall tone is warm and informal, with an energetic, conversational feel. The combination of bold strokes and soft curves reads as friendly and playful, leaning toward a retro sign or hand-lettered caption vibe rather than corporate neutrality.
The design appears intended to blend sans-serif simplicity with hand-drawn warmth—delivering a confident, attention-getting italic voice that remains approachable and easy to read. The controlled irregularity and brush-like terminals suggest a focus on personality and motion for display-centric typography.
Uppercase characters are broad and legible with simplified construction, while the lowercase shows more personality (single-story a, looped descenders, and a curved, hooked j). Numerals match the same rounded, brushy logic and maintain strong presence at display sizes. Spacing appears comfortable and the slant adds forward motion without becoming overly script-like.