Sans Normal Kurag 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio, 'AG Royal' by Berthold, 'Monto Grotesk' and 'Monto Screen' by Lucas Tillian, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, modern, energetic, confident, technical, speed, impact, clarity, modernity, cohesion, rounded, slanted, oblique, compact, clean.
This typeface is a slanted sans with heavy, even strokes and smooth, rounded curves. Letterforms show a forward-leaning, oblique construction with clean terminals and minimal modulation, producing a steady, uniform color on the page. Counters are generally open and round (notably in C, O, Q, and e), while diagonals in A, K, V, W, and X feel crisp and decisive. The lowercase uses single-storey shapes such as a and g, with short, compact ascenders and descenders that keep lines tight while maintaining clear internal space.
This font is well suited to headlines, brand marks, and short promotional copy where a strong, forward-leaning presence is desirable. It can also work for packaging and signage that benefits from a clear, compact rhythm and robust letterforms. For longer passages, it is likely best as an accent style (pull quotes, subheads, labels) rather than extended body text due to its heavy color and sustained slant.
The overall tone is fast and assertive, with a sporty, contemporary feel created by the consistent slant and strong weight. Its rounded geometry keeps it friendly and approachable, while the dense stroke presence reads as confident and attention-getting. The voice lands between utilitarian and dynamic, suitable for brands that want motion without looking playful or decorative.
The design appears intended to deliver a modern, motion-oriented sans that remains clean and broadly legible while projecting strength. Rounded construction and uniform stroke behavior suggest a focus on consistent texture across letters and numbers, making it practical for display-driven applications that need a cohesive, contemporary tone.
Figures are sturdy and rounded, matching the letters in weight and curvature, which helps numeric settings feel cohesive in headings and short data. The rhythm is compact and efficient, and the oblique angle is pronounced enough to signal motion while remaining controlled in text-sized samples.