Sans Normal Ordil 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Mute' and 'Mute Arabic' by Indian Type Foundry, 'Akwe Pro' by ROHH, 'NuOrder' by The Northern Block, 'Plusquam Sans' by Typolis, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, approachable, clean, clarity, approachability, impact, modernity, geometric, rounded, soft corners, compact, even rhythm.
A heavy, rounded sans with geometric construction and smooth curves, balanced by mostly straight, sturdy stems. Counters are generally open and circular, with a consistent stroke presence that keeps letterforms solid without looking compressed. Terminals are clean and largely square-cut, while joins and curves stay soft, giving the alphabet an even, contemporary rhythm. The overall proportions feel compact and stable, with clear differentiation between similar shapes and numerals designed to read cleanly at display sizes.
Best suited for headlines, logos, and short-form text where a strong, friendly presence is needed. It should perform well in branding systems, packaging, posters, and signage, especially when clarity and approachability are priorities over delicate detail.
The tone is modern and approachable, projecting a friendly confidence rather than sharp aggression. Its rounded geometry gives it a welcoming, consumer-facing feel while still reading as straightforward and utilitarian.
The design appears aimed at delivering a contemporary, geometric sans that feels friendly and accessible while retaining the authority of a heavy weight. It prioritizes simple, recognizable shapes and an even typographic color for impactful display typography.
The lowercase shows simplified, single-storey forms where expected and maintains a uniform, sturdy texture across words. In the sample text, spacing and shapes create a strong headline block that remains legible and consistent across mixed-case and numerals.