Sans Normal Lunoy 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'FF Infra' by FontFont, 'TT Commons™️ Pro' by TypeType, and 'Genera' and 'Genera Grotesk' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, bold, friendly, dynamic, confident, impact, attention, energy, approachability, display, rounded, chunky, soft corners, oblique, compact counters.
A heavy, oblique sans with broad proportions and rounded, inflated shapes. Strokes are uniform and low-contrast, with smooth joins and softly blunted terminals that keep the texture dense and cohesive. Counters are relatively tight for the weight, while the slanted stance and roomy sidebearings maintain forward motion and clear letter separation. The numerals match the same chunky, rounded construction for a consistent, punchy color in text.
Best suited to display sizes where its weight, slant, and rounded forms can deliver impact—such as posters, attention-grabbing headlines, sports and team branding, packaging callouts, and promotional graphics. It can work for short bursts of text (taglines, buttons, labels) when high visibility is the priority.
The overall tone is energetic and extroverted, with a sporty, headline-first presence. Its rounded massing reads friendly rather than severe, while the strong slant adds urgency and movement. The result feels contemporary and promotional, built to grab attention quickly.
The design appears intended as a high-impact, modern oblique sans that balances assertiveness with approachability. Its wide, rounded construction and uniform stroke weight suggest a focus on loud, legible display typography with a kinetic, forward-leaning attitude.
In longer lines the dense blackness creates strong emphasis and a compact rhythm, especially in mixed-case. Round letters (like o, e) appear slightly squarish in their outer silhouette, reinforcing a sturdy, blocky feel without becoming rigid.