Sans Superellipse Horij 4 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Beriot' by Boyanurd (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, wayfinding, techy, confident, friendly, modern, industrial, impact, clarity, modernity, systematic geometry, rounded, sturdy, blocky, geometric, compact.
A heavy, geometric sans with broad proportions and consistently rounded-rectangle (superellipse) curves. Strokes are monolinear with minimal modulation, and terminals are clean and squared-off, producing a dense, sturdy texture. Counters tend to be compact and squarish, with generous corner rounding that keeps the forms from feeling harsh. The lowercase shows simple, constructed shapes (single-storey a and g, compact bowls, short apertures), and the numerals are similarly engineered, including a slashed zero.
Best suited to headlines, brand marks, packaging, and poster typography where strong presence and a contemporary, geometric voice are desired. It can also work for wayfinding and interface titles where sturdy shapes and clear, rounded geometry help maintain legibility at medium sizes. For extended body text, the dense color and compact counters suggest using larger sizes and ample spacing.
The overall tone is modern and self-assured, with a tech-forward, engineered feel softened by rounded corners. It reads as pragmatic and contemporary rather than expressive or calligraphic, projecting clarity and robustness. The combination of blocky mass and smooth curves gives it a friendly-industrial personality suitable for bold messaging.
The design appears intended to deliver a bold, modern sans optimized for impact and clarity, using superelliptical geometry to balance technical precision with approachable softness. Its consistent rounding and monoline construction suggest a focus on systematized forms that reproduce reliably across print and digital contexts.
The rhythm is tight and punchy, with large black areas and relatively small internal space, which boosts impact at display sizes. Curves on letters like C, G, O, and S follow a squarish, controlled arc that stays consistent across the set, reinforcing a systematic, UI-minded aesthetic.