Sans Normal Uhgil 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Realgar' by Emtype Foundry, 'Helvetica Now' by Monotype, 'Neue Rational Standard' by René Bieder, and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, clean, robust, impact, clarity, modernity, geometric, rounded, solid, compact, crisp.
A heavy, geometric sans with broad proportions and smooth, circular bowls. Strokes are consistently thick with clean, squared terminals and only minimal modulation, giving the shapes a solid, blocky presence. Counters are relatively open for the weight, and curves are drawn with a controlled, near-elliptical geometry. The lowercase shows a single-storey “a” and “g” and a sturdy, short-armed “t,” reinforcing a straightforward, contemporary construction.
This font suits high-impact display work such as headlines, posters, and brand marks where a strong, clean voice is needed. Its open counters and straightforward shapes also make it a good option for short-to-medium UI labels, packaging callouts, and signage, especially when emphasis and quick recognition are priorities.
The overall tone is confident and contemporary, with a friendly clarity that comes from its rounded geometry and generous forms. It feels assertive without becoming aggressive, reading as approachable, practical, and modern.
The design appears intended to deliver a modern, geometric sans identity with strong presence and easy readability at display sizes. Its simplified forms and consistent stroke weight suggest an aim for clarity, versatility, and bold visual emphasis across branding and editorial applications.
In text, the dense color and wide stance create strong line-level impact, making spacing and rhythm feel stable and even. The numerals match the same geometric logic, with rounded figures and thick joins that maintain uniform weight across the set.