Sans Normal Miru 12 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, logos, playful, bold, quirky, retro, cheeky, attention, impact, personality, display, fun, chunky, rounded, carved, notched, blocky.
The design uses heavy, rounded masses with flattened terminals and occasional wedge-like notches that create a cut-paper, sculpted look. Curves tend toward broad ovals and soft rectangles, while joins and counters are simplified and compact, producing a strong, poster-like rhythm. Many letters feel intentionally “carved,” with asymmetrical bite marks and angled details that add motion and personality without breaking overall cohesion.
This face is best suited to headlines and short-form display settings where strong presence is desired: posters, event promos, product packaging, and punchy web headers. It also fits playful branding, entertainment or youth-oriented graphics, and logo/wordmark concepts that want a chunky, retro-tinged voice. For body text, it will read more as a stylistic accent than a neutral workhorse due to the dense strokes and compact counters.
This typeface projects a loud, playful confidence, with a friendly, cartoon-leaning attitude. Its chunky silhouettes and quirky cuts give it a slightly mischievous, attention-grabbing tone that feels more fun than formal.
The font appears designed to maximize visual impact at large sizes while staying approachable and comedic. Its exaggerated weight and softened geometry prioritize immediate recognition, and the consistent use of cut-in details suggests an intention to add character and differentiate shapes in dense, dark wordforms.
Round letters like O/Q show tight, circular counters and a strong, stamp-like silhouette, while diagonals (V/W/X/Y/Z) are rendered as bold wedges that emphasize a graphic, constructed feel. The numerals follow the same chunky logic, with distinctive cut-ins that help them stand out as shapes rather than purely typographic forms.