Sans Normal Miru 2 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, logotypes, playful, chunky, retro, friendly, cartoonish, impact, approachability, display character, retro flavor, rounded, blobby, soft corners, compact counters, wedge terminals.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Strokes are thick and smoothly modeled, with soft corners and subtly pinched joins that create a slightly sculpted, cut-in look in places (notably around curves and diagonals). Counters tend to be small and circular-to-oval, and apertures are often narrowed, giving the letters a dense, punchy silhouette. Terminals frequently resolve into blunt or wedge-like ends, and many forms show gentle asymmetry that keeps the texture lively rather than strictly geometric.
Best suited to short, high-impact settings such as headlines, posters, packaging, and brand marks where its rounded weight can carry the layout. It can work for playful editorial callouts and signage when set with comfortable tracking and ample line spacing.
The overall tone is bold and upbeat, with a toy-like, poster-friendly presence. Its rounded massing and tight counters read as friendly and humorous, evoking mid-century display lettering and contemporary cartoon branding at the same time.
Designed to deliver maximum visual punch with approachable, rounded forms. The lettershapes prioritize bold silhouette and personality, aiming for a friendly display voice that stays readable while leaning into a chunky, retro-leaning style.
The font builds impact through large black shapes and minimal internal whitespace, producing strong color on the page. In text blocks it maintains an even, chunky texture; at smaller sizes the tight apertures and counters may visually fill in, while at larger sizes the sculpted curves and wedge details become more characterful.