Serif Flared Vivi 1 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: editorial design, book typography, headlines, subheads, magazine text, editorial, classic, formal, literary, refined, space saving, classic tone, text readability, editorial authority, condensed, flared terminals, bracketing, calligraphic, text serif.
A condensed serif with tall proportions, tight sidebearings, and a consistent, low-contrast stroke color. Stems finish in subtly flared, bracketed endings rather than blunt slabs, giving the letters a tapered, slightly calligraphic feel. Curves are narrow and controlled, with small counters and crisp joins; the overall rhythm is vertical and even, keeping lines of text compact and tidy.
Well suited to space-efficient editorial settings where a condensed serif can fit more characters per line without losing a composed, classic feel. It can work for magazine layouts, book interior headings, pull quotes, and formal branding lines where a traditional voice is desired.
The tone is editorial and traditional, leaning toward bookish seriousness rather than display exuberance. Its narrow, upright stance and restrained detailing read as disciplined and formal, with just enough flare at stroke ends to add a hint of heritage craftsmanship.
The design appears aimed at delivering a classic text-serif presence in a compact width, using flared, bracketed endings to retain warmth and heritage while keeping the overall texture controlled and economical.
Across the alphabet and numerals, the design favors vertical emphasis and compact internal space, which helps maintain a steady texture in paragraphs. The punctuation and figures match the same narrow, upright voice, supporting a cohesive text color in running copy.