Sans Normal Ardin 2 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Innova' by Durotype and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: ui text, body text, editorial, wayfinding, presentations, modern, neutral, clean, straightforward, functional, legibility, versatility, clarity, modern utility, humanist, open apertures, rounded terminals, generous counters, high legibility.
A clean sans with largely geometric bowls tempered by subtly humanist shaping. Strokes stay even and calm, with rounded joins and gently softened terminals that keep forms from feeling harsh. Proportions favor a tall x-height and open counters, helping letters like a, e, s, and g remain clear at smaller sizes. The uppercase set reads sturdy and uncomplicated, while the lowercase shows mild modulation in width and curvature that adds a natural rhythm without becoming quirky.
It performs well in UI and product contexts where clarity and even color are important, and it also holds up for longer reading in editorial layouts thanks to its open apertures and generous x-height. The sturdy capitals and straightforward numerals make it suitable for signage, dashboards, and presentation typography where quick recognition matters.
The overall tone is modern and neutral, designed to feel approachable rather than sterile. Its straightforward construction and open forms give it a practical, everyday voice suited to information-forward typography.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a steady rhythm in continuous text. Its restrained detailing suggests a focus on broad usability across digital and print applications.
Round letters (O, C, G) appear broadly circular with consistent stroke color, and the numerals follow the same simple, readable logic. Diagonals in K, V, W, X, and Y are crisp and stable, supporting a clear, contemporary texture in both all-caps and mixed-case settings.