Sans Normal Nulur 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' and 'Akzidenz-Grotesk Next' by Berthold and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, bold, modern, sporty, impact, approachability, clarity, rounded, chunky, soft corners, high impact, compact counters.
A heavy, rounded sans with broad proportions and smooth, circular construction. Strokes are uniform and dense, with generous curves and slightly softened joins that keep the forms from feeling sharp despite the weight. Counters are compact and the apertures tend toward closed, producing a solid, poster-like texture in text. Uppercase forms are stable and geometric, while lowercase keeps a single-storey, simplified feel with short, sturdy terminals and minimal differentiation in stroke behavior.
Best suited for short-to-medium headline settings where its mass and rounded shapes can deliver immediate impact. It works well for logos, packaging, and display typography in contexts that benefit from a friendly, modern voice. In longer passages, it is more effective for emphatic callouts, captions, and UI banners than for continuous reading.
The overall tone is upbeat and approachable, with a confident, attention-grabbing presence. Its rounded geometry and thick silhouettes read as friendly and contemporary, leaning toward energetic branding and informal communication rather than sober editorial typography.
This design appears intended as a high-impact display sans that combines geometric roundness with a soft, approachable character. The goal seems to be strong visibility and a cohesive, modern texture across letters and numbers, optimized for bold statements in branding and promotional use.
The heavy weight and compact internal space can cause letters to visually merge at smaller sizes, while large sizes emphasize its smooth curves and strong rhythm. Numerals match the same chunky, rounded logic, maintaining consistent color and impact across mixed alphanumeric settings.