Sans Normal Mydeg 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Akzidenz-Grotesk Next' by Berthold, 'Swiss 721' by Bitstream, 'Jouter Sans' by Groteskly Yours, 'Pais' by Latinotype, and 'Classic Grotesque' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, playful, friendly, impactful, retro, high impact, approachability, brand presence, clarity, rounded, compact, blocky, softened, geometric.
A heavy, rounded sans with a broad footprint and compact internal counters. Strokes are uniform and sturdy, with softened corners and circular/oval bowls that keep the texture smooth despite the weight. Terminals are mostly blunt, and curves dominate over sharp joins, giving letters a slightly compressed, billboard-like silhouette. Uppercase forms read solid and stable, while lowercase maintains clear, simple construction with single-storey shapes and generous dots on i/j.
Best suited to display settings where maximum presence is needed: headlines, posters, logos, packaging, and attention-grabbing signage. It can also work for short UI labels or badges when you want a friendly, high-impact tone, but its dense texture makes it less ideal for long reading text.
The overall tone is bold and approachable, combining poster-level punch with a friendly, slightly retro warmth. Its rounded geometry and thick strokes create an upbeat, informal voice that feels more inviting than austere.
The design appears intended to deliver strong visibility and a personable character through rounded, geometric construction and substantial stroke weight, emphasizing immediate recognition and a cohesive, contemporary-retro display feel.
Spacing and sidebearings appear tuned for big sizes, producing dense word shapes and strong line color. Numerals are similarly chunky and simplified, matching the letters for consistent impact in headings and short numeric strings.