Sans Normal Ordis 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Glober' by Fontfabric, 'Diaria Sans Pro' by Mint Type, 'Belle Sans' by Park Street Studio, 'Dalle' by Stawix, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, straightforward, punchy, impact, clarity, approachability, modernity, versatility, geometric, rounded, compact, sturdy, clean.
A compact, heavy sans with rounded, geometric construction and broadly uniform stroke thickness. Curves are smooth and full, with generous bowls and soft terminals that avoid sharp finials. Counters are relatively small for the weight, giving letters a dense, solid color on the page while maintaining clear internal spaces. The forms read as clean and disciplined, with simple joins and minimal modulation across the alphabet and figures.
This font is well suited to headlines, short blocks of text, and display settings where strong presence and quick readability matter. It works particularly well for branding, packaging, and signage, where a compact, solid typographic color can carry emphasis without decorative details.
The overall tone is confident and contemporary, with a friendly softness coming from the rounded shapes and open curves. Its weight and compactness make it feel assertive and pragmatic rather than delicate or expressive, suggesting a no-nonsense, modern voice.
The design appears intended to deliver a modern, dependable sans voice with strong visual impact and straightforward legibility. Its rounded geometry and dense weight suggest a focus on clarity and approachability in attention-grabbing applications.
Uppercase characters lean toward broad, stable silhouettes, while lowercase forms keep simple, highly legible structures. Numerals are sturdy and prominent, matching the letterforms in weight and rounding for a consistent typographic texture.