Serif Normal Ipbov 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, academic, publishing, reports, classic, literary, formal, bookish, traditional, body text, classic tone, readability, editorial utility, print tradition, bracketed, oldstyle, calligraphic, readable, balanced.
A conventional serif with bracketed terminals and moderate stroke modulation, showing a clear calligraphic underpinning. Proportions are balanced and slightly lively, with rounded bowls, gently tapered joins, and a steady rhythm in text. Serifs are crisp but not abrupt, and curves resolve into terminals with smooth transitions rather than hard corners. Lowercase forms read as traditional and book-oriented, with a two-storey a, a compact, ball-terminal g, and a fluid, slightly angled italic-like energy in some diagonals despite the upright stance.
Well-suited for continuous reading in books, long-form editorial layouts, and academic or professional documents where a familiar serif voice is desirable. It can also serve for headings and pull quotes when a traditional, authoritative tone is needed without extreme contrast or decorative detailing.
The overall tone feels classic and literary, evoking printed books, editorial pages, and established institutions. It communicates seriousness and familiarity without looking overly ornate, aiming for trustworthy, comfortable reading.
The design appears intended as a dependable, traditional text serif that prioritizes comfortable rhythm and familiar letterforms. It aims to deliver a classic printed-page feel with restrained detailing and consistent performance across both uppercase and lowercase settings.
Text color is even and stable, with enough contrast to feel refined while keeping counters open for readability. Numerals appear lining and straightforward, matching the texty character rather than a display style.