Serif Humanist Asgo 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, books, magazines, academic, classic, bookish, scholarly, warm, traditional, readability, tradition, text comfort, editorial tone, old-style, bracketed serifs, open counters, calligraphic, lively rhythm.
A classic serif with bracketed serifs and subtly calligraphic stroke shaping. The letterforms show moderate stroke modulation with softened joins and slightly tapered terminals, creating a gentle, organic texture. Proportions feel traditional, with round letters that stay open and readable; counters are generous and the overall spacing reads even without feeling rigid. The lowercase has a steady rhythm, with a two-storey a and g and a modestly sized x-height that keeps ascenders and descenders clearly articulated.
Well suited to long-form reading in books, reports, and editorial layouts where a comfortable text color is important. It also performs cleanly in headings, pull quotes, and title pages when a traditional serif voice is desired.
The face communicates a familiar, literary tone—measured and trustworthy, yet not austere. Its mild calligraphic influence adds warmth and human presence, lending a sense of heritage and craft suited to thoughtful reading.
The design appears intended to deliver a dependable, readable old-style serif with a human, slightly calligraphic texture—aimed at comfortable continuous text while retaining enough character for refined editorial typography.
Capitals are dignified and stable, with wide, rounded bowls and balanced serifs that hold up well at display sizes. Numerals appear lining and proportional, matching the text color and maintaining consistent stroke weight across the set.