Sans Normal Atgaj 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentation, clean, modern, friendly, neutral, airy, clarity, versatility, neutral tone, modernity, approachability, geometric, rounded, open apertures, even rhythm, low contrast.
A clean geometric sans with low stroke contrast and smooth, rounded curves. Uppercase forms are built from simple geometry—circular bowls, straight-sided stems, and crisp joins—creating an even, steady rhythm. Counters are generous and apertures stay open (notably in C, S, and e), helping letters remain distinct. The lowercase keeps a straightforward construction with a single-storey a and g, rounded shoulders, and a compact, unembellished terminal style that stays consistent across the set. Numerals follow the same geometry, with clear, simple shapes and minimal stylistic quirks.
Works well for UI labels, dashboards, and general product typography where a clean, neutral sans is needed. The open forms and consistent geometry also suit wayfinding and signage at moderate sizes, and it can support editorial pull quotes or presentation slides where a modern, friendly tone is desired.
The overall tone is modern and approachable, with a calm neutrality suited to contemporary interfaces and branding. Its rounded geometry reads friendly without becoming playful, and the steady spacing gives it a composed, professional voice.
Likely designed as a versatile everyday sans that prioritizes clarity and contemporary geometric structure. The restrained detailing and consistent curve logic suggest an intention to perform reliably across both short labels and longer text while maintaining a modern, approachable character.
Round letters (O/Q/0) appear close to circular, while diagonals (V/W/Y/K) keep sharp, clean angles, balancing softness with precision. The dot on i/j is simple and circular, reinforcing the geometric theme, and the overall spacing feels even and uncluttered in paragraph text.